Lash Out Loud: Your Ultimate Guide to Coloured Mascara

Want to experiment with coloured lashes but don’t know where to start? This guide breaks down how to apply coloured mascara for subtle flair or full-on drama-plus tips to match it with your everyday look.

Lash in Colour: How to Use Coloured Mascara Like a Pro!

Introduction

Ready to break up with boring black mascara? Coloured mascaras are back-and bolder than ever. From electric blue to burgundy wine, these vibrant lash tints are turning everyday eye looks into something special. Whether you’re after subtle definition or a full-on colour moment, this guide will show you how to wear coloured mascara confidently-without looking overdone. Let your lashes do the talking.

Bright Lashes, Bold Moves: The Rise of Coloured Mascara!

Once reserved for editorial shoots and eccentric festival looks, coloured mascara is now officially mainstream. Thanks to platforms like TikTok, Instagram, and Pinterest, bold lash colours are gaining momentum among everyday makeup lovers-not just beauty influencers. Whether it's electric blue, emerald green, burgundy, violet, or fiery red, coloured mascaras are being embraced for their ability to instantly freshen up a makeup look without the need for complicated eyeshadow blending or graphic liner skills.

Why the sudden popularity? It's partly because the modern formulas are so wearable. Many brands like Maybelline, KIKO Milano, Stargazer, and The Body Shop have introduced buildable, non-clumpy, and smudge-proof options that cater to different makeup aesthetics-from minimalist to maximalist. You’ll see people pairing coloured lashes with everything from bare skin and glossy lips to soft shimmer lids or dewy blush.

More than a fashion statement, coloured mascara is also about individual expression. Want a subtle twist? Apply a wine-toned mascara to brown eyes for instant depth. Feeling bold? Swipe cobalt blue on the top lashes and pink on the bottom for a fun, Y2K-inspired vibe. There are no rules-just options.

The trend is also surprisingly office-friendly when done right. A thin layer of navy or plum on the upper lashes can look polished and professional, while still giving your makeup a modern twist. For special occasions or nights out, brighter shades like turquoise or red can add that editorial pop without the need for falsies or heavy makeup.

How to Use Coloured Mascara Without Looking Overdone?

The trick to pulling off coloured mascara is in the application and balance. It’s easy to go from fun to chaotic if you apply it with a heavy hand or pair it with bold makeup all around. But with a few simple tips, you can wear bright lashes confidently-even in everyday settings.

Start subtle: If you’re new to coloured mascara, opt for shades like plum, burgundy, or navy blue. These are close enough to black to be wearable but still give your eyes an unexpected twist. They work especially well on brown or hazel eyes, enhancing natural depth without shouting for attention.

Use black as a base: One of the easiest ways to tone down a bold colour is by applying black mascara first, then layering coloured mascara on the tips or outer lashes. This creates a soft gradient that catches the light without looking theatrical.

Stick to one feature: If your lashes are colourful, keep everything else neutral. Avoid bold eyeshadows or intense lipsticks. A bare lid, clean skin, and sheer gloss or nude lip will let your lashes shine while keeping the look balanced and elegant.

Play with placement: You don’t have to coat every lash. Try focusing colour just on the lower lashes, outer corners, or lash tips. These little accents can be more impactful than going full-lash-and they work well for day or night.

With a little finesse, coloured mascara can be a chic and unexpected twist to your beauty routine-not just a one-time party trick.

Maybelline Burgundy Mascara

The cult-favourite Sky High delivers the same lengthening and volumizing impact-with a subtle burgundy tint instead of traditional black. Designed using Maybelline’s Flex Tower brush, it bends to coat each lash from root to tip, while bamboo extract and micro-fibers work to add lift, separation, and weightless volume.

Maybelline View on Amazon
MKNZOME 7 Colours Coloured Mascara Set

Waterproof, smudge‑proof mini tubes in purple, blue, green, yellow, red, orange, white. Includes fibre‑lash effects for lightweight volume.

MKNZOME View on Amazon
Maybelline Blue Mascara Lash Sensational Sky High

It delivers the same dramatic length and volume-but in a vivid blue hue. It uses the signature Flex-Tower brush, which bends to coat every lash from root to tip. Infused with bamboo extract and micro-fibers, the lightweight formula lengthens and separates lashes while remaining smudge- and flake-resistant.

Maybelline View on Amazon
KIKO Milano Colour Mascara

It is an 8 ml coloured mascara offering a panoramic volume-effect. It features a triangular fibre brush designed for precise application-short bristles near the wand core for product release, and longer bristles to comb and define. The creamy yet lightweight formula coats even short lashes in a highly pigmented shade and works beautifully as a top coat or solo colour.

KIKO Milano View on Amazon
BONNIESTORE 9 Colors Waterproof Color Mascara Set

This rainbow mascara set includes 9 vivid shades-black, white, blue, green, violet, yellow, red coral, dark red, and pink-designed to add daring color and dimension to your lashes. Each mini tube delivers richly pigmented, waterproof formula that lengthens, separates, and defines without clumping.

BONNIESTORE View on Amazon
Colorful 5D Lengthening Curling Mascara

It is a vibrant, fiber-infused formula designed to deliver dramatic volume, length, and curl. These mascaras often include soft silk or nylon fibers that wrap around each lash to enhance fullness and create a winged lash effect. They come in bold, colorful shades like blue, purple, pink, white, and sometimes black, offering a playful and eye-catching alternative to traditional mascaras

Generic View on Amazon
Double-Ended Colored Mascara Set

A fun and versatile beauty kit, these sets typically include two colorful mascaras wanded end‑to‑end-for example, purple and blue, pink and green, or rainbow combinations. Each shade offers rich colour payoff and claims to be waterproof, smudge-proof, and long-lasting, perfect for creative makeup looks, parties, or festivals

Generic View on Amazon
Rimmel London Thrillseeker Black Mascara

It features a soft, hourglass-shaped brush with flexible fibres for full lash coverage and enhanced definition. The whipped, mousse-like formula contains panthenol and nourishing waxes to keep lashes soft and buildable-without feeling heavy or clumpy

Rimmel London View on Amazon
Sunkissed Electric Lash Blue Mascara

A vibrant cobalt-blue shade designed to elevate your lashes with a striking pop of color. The lightweight, buildable formula gives volume and length while maintaining comfort throughout the day. Each lash is coated evenly without flaking or clumping, thanks to a well-designed lash brush and vegan-friendly ingredients

Sunkissed View on Amazon
Stargazer Red Mascara

Stargazer Red Mascara is a striking coloured formula from the UK-based brand Stargazer Cosmetics, known for vivid hues and affordable price points. This intense red tint darkens, lifts, and separates lashes with a smooth, clump-free finish.

View on Amazon

Let Your Lashes Take the Spotlight!

Coloured mascara is a statement on its own-so the key to nailing the look is balance. If you’re wearing a bold lash shade like electric blue, vivid green, or cherry red, the rest of your makeup should support the star of the show, not compete with it.

Start with a clean base: light foundation or BB cream, a touch of cream blush, and softly filled-in brows. Skip heavy eyeliner and dark shadows-let your coloured lashes draw the attention. A nude or rosy lip pairs beautifully, keeping the overall aesthetic fresh and modern.

For a high-fashion twist, wear coloured mascara with dewy skin and glossy lids-no shadow, just a sheen. This creates a runway-ready vibe that feels both edgy and effortless. On the other hand, if you’re going for daytime wearable, try pairing burgundy or navy mascara with a matte brown crease or beige shimmer-subtle yet eye-catching.

And don’t forget your bottom lashes! A touch of coloured mascara on the lower lash line adds playful contrast-especially when you match it with an accessory like a scarf, earrings, or eyeliner flick in the same tone. Whether you're going minimal or full glam, coloured lashes let you express your style without saying a word.